Ken Greer, Chief Marketing Officer of Augeo presented the closing Keynote for the summer conference of the Professional Insurance Marketing Association. He spoke about fostering brand loyalty, how to cope with disruptive influences and building a successful consumer engagement strategy.WATCH THE HIGHLIGHTS
One of the largest telecommunications brands in the US consolidated their widespread domestic and international employee rewards and recognition programs from multiple vendors to Augeo's enterprise employee platform, leveraging new functionality, customized user dashboards, contest creation and game mechanics to drive engagement. After 7 years and over 150,000 employees in the program, across over 55 countries, Augeo continues to manage the platform end-to-end including all of the on-going training, operations, marketing, fulfillment, reporting and customer service.
A leading global market research company conducting research and survey initiatives using consumer panels wanted to find a way to increase participation to ensure effective sample sizes and test sweepstakes programs or cash awards for panel acquisition. We developed a multi-lingual integrated incentive solution built around our points-based customer loyalty product, segmenting panelists by geographic location and enabling them to earn points based on their survey length. Response rates for loyalty points programs were 25% higher than cash incentives and suspension rates were 10% lower with completion rates 25% higher for points programs.
A 40,000 debit card portfolio in the southeast worked with Augeo to customize a new loyalty rewards website and mobile redemption solution to optimize portfolio engagement. After 12 months, this financial institution client saw cardholder engagement rise, with the average cardholder spend among program participants $1,000 higher than cardholders that were not in the program.
Healthcare companies as well as businesses across America are looking for ways to let employees know they care about their health and well-being. The Augeo team has created a comprehensive digital health and wellness coaching product serving the needs of health care providers, insurance companies and businesses looking to recognize and reward health related behaviors. The platform is flexible, configurable and agile enough to meet the needs of the rapidly changing healthcare landscape.
We have worked with a global leader in diabetic care for several years to design engagement programs for the direct sales force, measuring and rewarding pre-launch training initiatives and post launch selling efforts. The loyalty and incentive platforms we run for this company include reinforcement of key training messages through competitive gamification, real time training results through dynamic leaderboards, innovative rewards including experiential, on-site recognition and on site staffing for all launch events.
One of the nation’s largest distributors in a highly commoditized space sought to create differentiation through a tiered loyalty points program and value added services to attract, retain and grow business customers. Augeo created one of the most compelling and valuable SMB service networks combined with a with a robust management tool offering. On average, participating SMB customer orders increased over 25% and customers accessed at least 20 online tools on a regular basis. Program aligns salesforce incentives with customer incentives to provide an integrated experience in which corporate goals are reinforced through salesforce and customer rewards.
For over 15 years, we have managed the loyalty platform for the industry leader in flooring sales. Our robust platform provides this client with tools for customizable promotions, learn/earn modules, gamification for threshold performance and a host of other engaging reward opportunities. All national promotions are supported by our analytics and ROI reporting suite and the platform has delivered participation increases and sales growth year after year.