Overview
Augeo created an immersive experiential marketing solution to inspire college students to embrace alternate-fuel transportation for positive change. Through simultaneous live activations at three campuses, participants enjoyed ride-and-drives, sustainable tailgates and a sustainability challenge awarding a $100,000 grant.
Our experiential strategy effectively engaged students and prepared them to become action-oriented brand ambassadors in the realm of sustainable energy.
Results
- 634K+ total people engaged
- $100K sustainability grant awarded
- 60K pounds of emissions saved
- 2.6K alt-fuel vehicle test drives
Keep learning. Keep learning.
Keep learning. Keep learning.
