Customer Loyalty

Our client programs range from highly complex data solutions to more traditional guest loyalty programs. At Augeo, we are highly focused on the user experience, communicating relevant information to that customer and implementing solutions that deliver on the immediate business goals, yet are flexible enough to anticipate and handle tomorrow's trends in loyalty. We track all levels of customer activity from individual SKU to social and mobile preferences.

CUSTOMIZABLE PLATFORM TO GENERATE ENGAGEMENT AND LOYALTY


B2B AND B2C PROGRAMS DESIGNED TO ELEVATE OVERALL ENGAGEMENT AND STRENGTHEN YOUR RELATIONSHIP WITH YOUR CUSTOMERS


CASE STUDIES

B2B LOYALTY PROGRAM TO GAIN MARKET SHARE AND RETENTION


The
Challenge

Grocery distributor was looking to grow through a data-driven and scalable program that would reward customers for increased weekly purchases.

The
Solution

Augeo developed and executed a tiered loyalty program focused on delivering access to high value services specifically curated and designed for all independent customers while allowing the client to target top strategic customers with an incentive program directly tied to purchase volume.

The
Result

The customer loyalty program has seen over 40% penetration and active users resulting in an average of $336 weekly purchase increase, a 10%+ improvement on retention.

INCENTIVE AND VALUE ADD LOYALTY PROGRAM FOR AUTO REPAIR INDUSTRY

Brand development - UX/UI design - Video production - Engagement strategy - Acquisition - Incentive structure


The
Challenge

A leading automotive parts distributor is seeking to capture more share, increase retention and shift purchase behavior to more profitable items.

The
Solution

Augeo developed a tiered loyalty program focused on delivering access to high value services specifically curated and designed for all independent customers with a robust points earning incentive program tied to specific brand and part sales.

The
Result

The customer loyalty program has resulted in a 19% increase in member weekly purchases.

B2B CHANNEL INCENTIVES DELIVER RESULTS


The
Challenge

The global leader in flooring needed to increase loyalty and share of wallet with the principals of the 15,000 independent dealer network as well as capturing the discretionary selling efforts of the retail sales associates (RSAs). Additionally, training materials and course work needed to be consolidated with a certification measurement and accreditation overlay.

The
Solution

Augeo created and launched a highly successful, fully integrated B2B loyalty program now entering its 18th consecutive year. The program has evolved over the years featuring a best in class portal that includes:
  • 24/7 ‘always on’ promotions
  • Account specific promotions reflective of local marketing needs and competitive pressure points
  • One-off promotions co-designed by the retailer
  • National promotions featuring leading brands
  • Display earn-back promotion(s) funding POS materials
  • A learning center that has become the gold standard for RSA training and education
  • An array of small business services that assist the independent dealer network build a successful enterprise
    • Business insurance
    • Individual insurance
    • Marketing assets (email, web site development, branding etc.)

The
Result

The program has facilitated a highly segmented, data driven approach to the marketplace. Through segmentation analysis the client is able to deploy assets against those customers that are (1) most valuable (maintain current share and fend off competitive pressures) and (2) most growable (create an actionable value added strategy to capture incremental share). On average, those dealers that are enrolled and redeeming outperform their counterparts by 56% YOY. The B2B portal receives 2.5x the traffic vs. the corporate site.

UTILITY INDUSTRY LOYALTY PROGRAM

The
Challenge

A leading alternative energy company, facing increased competition in a deregulated space, asked Augeo to create a fun, engaging and rewarding customer program to increase month over month retention and customer referrals. It was important to stand out from the competition, in what was quickly becoming a “rebate for retention” model.

The
Solution

Augeo developed a customer engagement program that rewards customers for daily and continuing interactions. Customers play games, enter photo contest, submit testimonials, pay their bill and give referrals to earn points that can be redeemed for sweepstakes, gift cards and energy efficient merchandise. Certain program elements are updated monthly to maintain a fresh experience and our solution provides full client access to reporting on enrollments and engagement activities.

The
Result

Xtras members experience a 46% increase in the customer life cycle and have dramatically higher email communication open rates. The Xtras program is credited with having a direct positive impact to the bottom line and is being launched internationally to support client expansion plans.

BEVERAGE INDUSTRY LEADER NEEDS ENGAGEMENT AND LOYALTY


The
Challenge

A leading beverage distributor sought to augment promotions and further penetrate sales in CORE brands in its independent C-Store and Restaurant space.

The
Solution

Augeo developed a tiered loyalty program focused on delivering access to high value services specifically curated and designed for all independent customers with a robust points earning incentive program tied to specific brand and beverage sales. The solution is highly promotional in nature allowing for maximum targeting of promotional dollar spend.

The
Result

Members purchased 29% more than eligible, unenrolled customers

Case volume increased 9-13% in the month of enrollment

Bonus promotions created a sales lift of 30-40%
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