How to Stay Ahead of a Rapidly Changing Marketplace
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Ken Greer, CMO, Augeo
See how progressive companies have learned to “Shift Ahead”.
The future is closer than you think. In a world that's changing faster and more furiously than ever, the ability to shift focus and direction is critical. Why is it that some organizations can continually evolve to stay ahead of the trend and align with the marketplace, and others can't? How do some businesses recognize the right moment to shift, and others, ruefully, only after it's too late?
Augeo CMO, Ken Greer, hosted a conversation with Allen Adamson, co-author of a new book called Shift Ahead. The new book offers a practical, insightful approach to knowing when to change course and how to pull it off. The book taps into success stories and cautionary tales that include HBO, Adobe, BlackBerry, National Geographic, NYU, Microsoft, Kodak, and PG-to explain how to spot warning signs that it's time for reinvention.
“The number one reason for organizational success or failure is the ability to stay relevant. Having the wherewithal to strategically shift ahead of accelerating marketplace changes is the single most critical skillset an organization can possess.” –Allen Adamson, Co-Author, with Joel Steckel, Shift Ahead.
Hear what Adamson has to say about preparing for the future and embracing disruptive change.
Allen Adamson is Co-Founder and Managing Partner of Metaforce a disruptive marketing and product consultancy located in New York City.
Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment.
Prior to Metaforce, Allen was Chairman of Landor Associates, a global communications and brand strategy consultancy. Under his leadership, the company partnered with a wide array of iconic brands, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon.