Our Executive Team

David Kristal
CEO & Co-Chairman

David Kristal

CEO & Co-Chairman

David is the founder and CEO of Augeo, and Co-Chairs the company with Juan. He leads Augeo’s new ideas origination efforts and drives the parallel strategic and technological innovations. In his role, David is active in all aspects of the firm’s activities. He is a graduate of the University of Minnesota’s Carlson School of Management, and Stanford University’s School of Law. He began his career at the law firm of Winthrop & Weinstine, PA. David is very active in philanthropic activities and serves as a voluntary member on a number of boards including the Star Tribune and AugeoFI. He also actively participates in early stage commercial efforts, from time to time serving on their boards or supporting these ventures through Augeo.

Juan Sabater
Principal & Co-Chairman

Juan Sabater

Principal & Co-Chairman

Juan joined Augeo in June 2006 as an investor and officer in the company. He supports and leads Augeo’s development team in identifying and developing new client and strategic relationships, as well as in other administrative functions. He also serves as a Senior Adviser to Valor Equity Partners, a private equity firm based in Chicago, and is on the Board of Directors of Uretek, a specialty Fabrics Company headquartered in New Haven, Connecticut.

Kenneth Greer
Chief Marketing Officer

Kenneth Greer

Chief Marketing Officer

Kenneth Greer is a change agent, trend visionary, technology geek and creative spark. He’s known as the “go to guy” for big ideas. Ken’s one-of- a-kind combination of creative and strategic marketing skills has been the driving force behind the transformation of both consumer and business-to- business enterprises. Ken holds a Master’s Degree from Stanford University and is nationally recognized for innovative thinking and a unique ability to create compelling brand value.

Rita DiPalma
President, Membership

Rita DiPalma

President, Membership

Rita joins Augeo with 25 years of experience in direct marketing, working with top tier US and international brands in the development, marketing, and execution of loyalty solutions. Rita served as Senior Vice President at Vertrue, a premier marketer of membership programs. During her 20 year tenure at Vertrue, she managed key operating divisions including Client Management, Product Marketing, Business Development, and Marketing. As Chief Development Officer, Rita has broad and comprehensive knowledge of matters relating to Augeo’s business with a focus on identifying new business prospects, driving organizational growth, developing marketing strategy, and securing requirements for product development and execution. Rita manages and works closely with cross-functional teams to execute new client loyalty solutions, membership programs, incentive platforms and corporate progression initiatives. Rita received both a BBA in Management and MBA in Marketing from Pace University. She is based out of Augeo’s Manhattan office.

Amy Murphy
President, Augeo Digital

Amy Murphy

President, Augeo Digital

Amy has been part of the Augeo team since 2001. With over 20 years in both B2B and B2C product and service marketing, she brings broad experience and creativity to Augeo’s clients, communications, products and programs. Focusing on innovative and market-specific engagement platforms, much of Amy’s time at Augeo is spent with the development team designing, building and implementing new, and often data intensive, engagement and loyalty platforms for Augeo and our clients. Amy holds a BS in Business from the University of Wisconsin – Madison and an MBA from the Carlson School of Management at the University of Minnesota.

Erik Sorensen
Chief Product Officer

Erik Sorensen

Chief Product Officer

Erik, based in Chicago, joined the Augeo team in 2005 and leads the Augeo Product Group. He and his team are responsible for innovating, developing, enhancing and delivering products and feature functionality to create a powerful mix ultimately fueling Augeo platforms’ engagement with customers, members and employees. Erik and his team’s focus is tying together client objectives, industry best practices and user experience to create a memorable, emotional and social connection as users interact with Augeo platforms, rewards, call support center, strategic supplier and vendor partner community and, most importantly, our clients’ brands. Our group takes great care to ensure our users experience, regardless of connection point, appropriately represents the leading client brands we have the privilege to support. Prior to joining Augeo, Erik led marketing in the Midwest Region for The Princeton Review responsible for delivering educational products to universities and large school districts and earned a BA from University of Wisconsin – Madison.

Jennifer Vanselow
VP, Finance

Jennifer Vanselow

VP, Finance

Jennifer began with Augeo’s sister company, Embers, 18 years ago, and has been with Augeo ever since its inception in 1998. Throughout her years with both companies, Jennifer has worked in all areas of accounting, human resources and finance. Currently, Jennifer leads Augeo’s finance team, as well as manages the company’s financials and cash flows. Jennifer is an active member of the Institute of Management Accountants. She holds a BS in Accounting from Augsburg College, and is a Certified Managerial Accountant.

Tim Miller
Chief Revenue Officer

Tim Miller

Chief Revenue Officer

Tim joined Augeo in 2008 when Augeo acquired BenefitProtect, he was one of the founders. His role at Augeo has expanded to oversee many of Augeo's business units including B2B loyalty, insurances, membership and employee engagement. Having 25+ years of experience in sales and marketing, Tim has spent the last 15 years concentrating in the healthcare and insurance marketplace. Tim graduated from James Madison University with a BS in Marketing. Tim and his teams consistently secures launches and manages the optimal benefits for many of our largest clients and their members or employees.

Sara Messerli
HR Director

Sara Messerli

HR Director

Sara comes to Augeo with over twelve years of diverse human resources experience in both large and small organizations with a specialization in talent management including workforce planning, recruiting, performance management, employee development and employee engagement. She also has extensive hands-on experience leading HR initiatives and policy design. Sara is the “go to” person for all HR matters at Augeo, employing an approachable and “can-do” service minded attitude across all levels of the organization. Sara earned a Bachelor’s of Arts in History from Metropolitan State and a Masters of Organizational Leadership from the University of Northwestern-St. Paul. She also holds a Society for Human Resource Management–Certified Professional (SHRM-CP) certification. Outside of work Sara enjoys running, reading, and spending time with her husband and three children.

Jim Cousins
President, Agency Services

Jim Cousins

President, Agency Services

Jim is a cornerstone of strategy and planning. Through research, Jim dives into brands to understand their truest nature and essence. Whether it be for care delivery, home care or B2B marketing, he brings it all to life for the team. When he’s not uncovering precise strategic insights, he’s dreaming up another one of his infamous travel adventures. He’s up-to-date on all his vaccinations, too.

Danny Kristal
VP, Corporate Services/General Counsel

Danny Kristal

VP, Corporate Services/General Counsel

Danny joined Augeo in 2005 from an eight year career as a co-owner of Arkay Construction Company where the company performed commercial general contracting services, including self-performance of masonry, concrete and carpentry services. During his time at Arkay, the company grew from about $8 million to well over $20 million per year in total revenue. Danny's responsibilities include negotiating and drafting agreements for Augeo's clients and organizations, including many Fortune 100 companies. Danny also manages Augeo’s legal matters, HR team, business and health insurance programs and facility operations across all Augeo offices throughout the country. Danny enjoys snowboarding, playing hockey, going to movies and hanging with his wife and three kids.

Tom Wessling
Chief Strategy Officer

Tom Wessling

Chief Strategy Officer

Tom is a senior leader with a highly accomplished record of running major organizations. With a broad range of skills in sales and marketing, he has demonstrated a measurable success throughout his career in building businesses and teams that consistently exceed financial goals. His proven ability to lead and motivate, utilizing strategic skills and innovative processes, has contributed to the growth of numerous Fortune 500 companies. Tom joined Augeo with the acquisition of Performance Plus, where he drove agency strategy, sales, marketing, and product development. This included the development and launch of the innovative and successful employee engagement application, Ideas at Work. Tom has been a contributing editor to a college textbook now in its 5th edition, Sports Marketing: A Strategic Perspective, and a frequent guest lecturer at Georgia Tech, University of Dayton, as well as Northern Kentucky University’s MBA programs. He has been the recipient of numerous industry awards and received his BSS in marketing from Ohio University, Athens.

Juliann Gilbert
VP, Corporate Marketing

Juliann Gilbert

VP, Corporate Marketing

Juli has over 12 years of experience in the loyalty and engagement industries with responsibility for marketing programs, brand management, PR/communications and corporate initiatives. Prior to Augeo, Juli developed and implemented marketing strategies for financial institution loyalty programs. Juli spends her time leading the marketing team and provides strategic direction focused on digital marketing approach, planning, execution and analysis across Augeo’s core business units. She has successfully implemented loyalty and engagement solutions across Augeo for hundreds of clients focused on creative leadership, UI/UX design, end user insights, data and measurement, and segmentation. Juli attended St. Ambrose University in Iowa, double majoring with a BA in Marketing and Management, in addition to a minor in Organizational Leadership. Juli is an avid Chicago Bears fan and loves football Sundays with her husband and four-legged beagle bulldog.

Jeff Norem
VP/CISO

Jeff Norem

VP/CISO

Jeff is a cyber security leader with more than 15 years of experience in security, privacy, fraud and risk management across multiple industries and fortune 500 organizations. He is currently responsible for the enterprise security program at Augeo, where our vision is to ensure we proactively understand and manage the threats and risks to Augeo, our affiliates and our customer information. Jeff’s career focus has been implementing mature risk-based security programs that align with business objectives. Jeff holds an MBA from the University of St. Thomas and is an active member in the global security community as a member on boards, publishing security articles and as a guest speaker at data protection conferences. He has been instrumental in the creation of enterprise risk management programs, design of secure private cloud environments and the implementation of mature security incident response & investigations programs.

Boris Kopilenko
VP, Information Technology

Boris Kopilenko

VP, Information Technology

Boris is a senior technology professional with over 17 years of experience in application development, technical leadership, project management, and systems implementations. Prior to joining Augeo, Boris worked for UnitedHealth Group in the OptumHealth Care Solutions business unit where he was Director of Business Reporting. There he ran an international team of resources charged with building a new clinical data mart for UnitedHealth Group. Boris is responsible for Augeo’s IT Development, IT Infrastructure, BI and PMO teams. His teams are responsible for building and maintaining the platforms that run each Augeo program. His teams work closely with our business unit leaders and client relationship managers, to ensure that our platforms meet our client needs, and deliver best in class solutions. Boris earned his BS in Mechanical Engineering from Washington University in St. Louis.

John Sirvydas
VP, Strategic Platform Development

John Sirvydas

VP, Strategic Platform Development

John has over 25 years of development, management and consulting experience and provides results-driven experience to Augeo's strategic and enterprise technology initiatives. John has been involved with numerous startup, early stage and equity- backed technology companies. Throughout his career, he has focused in the areas of technical and business architecture development, technology diligence, technology integration, and software development processes and their application to fulfilling corporate business initiatives. John brings a pragmatic management style coupled with an entrepreneurial approach to working with executive teams and board members.  Prior to joining the Augeo team, John has held the CTO position at RewardsNOW, Inc, Clear Blue Security, LLC, Zaio Corporation, Realink Corporation and Sema4, Inc. John is responsible for Augeo's card-linked offers platform and works with his IT counterparts to continuously enhance and evolve Augeo's technology architecture. John holds a BS degree in Computer Science from the University of Massachusetts at Lowell.

Travis Boisvert
VP, B2B Loyalty Programs

Travis Boisvert

VP, B2B Loyalty Programs

Travis has over 13 years of experience in the engagement industry and currently leads Augeo’s B2B Loyalty business where he is responsible for account management, program design, product strategy, and business development. He and his team are inherently focused on delivering innovative loyalty solutions that address complex business challenges, driving measurable results for our clients. Prior to joining Augeo, Travis managed Northwest Airlines’ $310 million WorldPerks Visa card portfolio and led a number of high-profile promotional planning, brand marketing, and ecommerce initiatives for Best Buy, including the introduction of their Pay With Points capability. Travis graduated summa cum laude from the University of Minnesota’s Carlson School of Management, double-majoring in Marketing and Entrepreneurial Management. Born and raised in Wisconsin, he is an avid outdoorsman and sports fan and never misses a Packers game with his wife and two daughters.

Brandon Dols
VP, Strategic Growth

Brandon Dols

VP, Strategic Growth

Brandon Dols joined Augeo in 2018 as VP of Strategic Growth; helping build value across all business units and shared services. Since 2019, Brandon has led Augeo’s Card-Linking Experiences (CLX) business unit. Brandon’s expertise has created value for all for all card-linking stakeholders and continues to elevate Augeo’s market presence as an industry leader by advancing the CLX platform. Prior to Augeo, Brandon spent 4 years as a strategic consultant for many companies and 11 years at Best Buy Corporate in roles from financial decision support to technology product ownership.