Our Executive Team

David Kristal
CEO & Co-Chairman

David Kristal

CEO & Co-Chairman

David is the founder and CEO of Augeo, and Co-Chairs the company with Juan. He leads Augeo’s new ideas origination efforts and drives the parallel strategic and technological innovations. In his role, David is active in all aspects of the firm’s activities. He is a graduate of the University of Minnesota’s Carlson School of Management, and Stanford University’s School of Law. He began his career at the law firm of Winthrop & Weinstine, PA. David is very active in philanthropic activities and serves as a voluntary member on a number of boards including the Star Tribune and AugeoFI. He also actively participates in early stage commercial efforts, from time to time serving on their boards or supporting these ventures through Augeo.

Juan Sabater
Principal & Co-Chairman

Juan Sabater

Principal & Co-Chairman

Juan joined Augeo in June 2006 as an investor and officer in the company. He supports and leads Augeo’s development team in identifying and developing new client and strategic relationships, as well as in other administrative functions. He also serves as a Senior Adviser to Valor Equity Partners, a private equity firm based in Chicago, and is on the Board of Directors of Uretek, a specialty Fabrics Company headquartered in New Haven, Connecticut.

Joe Keller
President, Enterprise Engagement

Joe Keller

President, Enterprise Engagement

Joe joined MotivAction in 2008. His main responsibilities include setting the strategy, ensuring the effective execution and leading a culture of recognition and engagement. His passion revolves around understanding the clients’ needs and then delivering a solution with unparalleled results. In addition to his responsibilities at MotivAction, Joe is a member of the University of St. Thomas Schulze School of Entrepreneurship Advisory Board, participates in the Twin Cities CEO Roundtable, sits on the Business Travel Advisory Board in addition to the Solutran Advisory Board and volunteers in several non-profit endeavors.

Erik Sorensen
Chief Operations Officer

Erik Sorensen

Chief Operations Officer

Erik, based in Chicago, joined the Augeo team in 2005 and leads the Augeo Product Group. He and his team are responsible for innovating, developing, enhancing and delivering products and feature functionality to create a powerful mix ultimately fueling Augeo platforms’ engagement with customers, members and employees. Erik and his team’s focus is tying together client objectives, industry best practices and user experience to create a memorable, emotional and social connection as users interact with Augeo platforms, rewards, call support center, strategic supplier and vendor partner community and, most importantly, our clients’ brands. Our group takes great care to ensure our users experience, regardless of connection point, appropriately represents the leading client brands we have the privilege to support. Prior to joining Augeo, Erik led marketing in the Midwest Region for The Princeton Review responsible for delivering educational products to universities and large school districts and earned a BA from University of Wisconsin – Madison.

Boris Kopilenko
Chief Technology Officer

Boris Kopilenko

Chief Technology Officer

Boris is a senior technology professional with over 17 years of experience in application development, technical leadership, project management, and systems implementations. Prior to joining Augeo, Boris worked for UnitedHealth Group in the OptumHealth Care Solutions business unit where he was Director of Business Reporting. There he ran an international team of resources charged with building a new clinical data mart for UnitedHealth Group. Boris is responsible for Augeo’s IT Development, IT Infrastructure, BI and PMO teams. His teams are responsible for building and maintaining the platforms that run each Augeo program. His teams work closely with our business unit leaders and client relationship managers, to ensure that our platforms meet our client needs, and deliver best in class solutions. Boris earned his BS in Mechanical Engineering from Washington University in St. Louis.

Tim Miller
President, Member Engagement and Benefits / Chief Revenue Officer

Tim Miller

President, Member Engagement and Benefits / Chief Revenue Officer

Tim joined Augeo in 2008 when Augeo acquired BenefitProtect, he was one of the founders. His role at Augeo has expanded to oversee many of Augeo's business units including B2B loyalty, insurances, membership and employee engagement. Having 25+ years of experience in sales and marketing, Tim has spent the last 15 years concentrating in the healthcare and insurance marketplace. Tim graduated from James Madison University with a BS in Marketing. Tim and his teams consistently secures launches and manages the optimal benefits for many of our largest clients and their members or employees.

Kenneth Greer
Chief Marketing Officer

Kenneth Greer

Chief Marketing Officer

Kenneth Greer is a change agent, trend visionary, technology geek and creative spark. He’s known as the “go to guy” for big ideas. Ken’s one-of- a-kind combination of creative and strategic marketing skills has been the driving force behind the transformation of both consumer and business-to- business enterprises. Ken holds a Master’s Degree from Stanford University and is nationally recognized for innovative thinking and a unique ability to create compelling brand value.

Vincent Sarafa
Chief Strategy Officer

Vincent Sarafa

Chief Strategy Officer

Vincent Sarafa supports and leads Augeo’s tactical initiatives, including M&A, strategic partnerships, pipeline development and other administrative functions. Prior to Augeo, Vincent joined Bruin Sports Capital at its inception in 2015. Vincent supported various aspects of the firm’s M&A work, and also served in an operating role, including appointments on the Board of Directors at NFL Game Pass (Overtier) and as an Executive Vice President at Engine Shop. He also worked in the Prime Brokerage division at J.P. Morgan before completing his graduate degree. Vincent holds a bachelor’s degree from the University of Michigan and a Master of Accounting degree with High Distinction from Michigan’s Stephen M. Ross School of Business. While at Michigan, Vincent was also a three-time Varsity Letterman in Baseball, All-Academic in the Big Ten, and was a member of the 2008 Big Ten Championship Team. Vincent also received his CPA designation in 2011.

John Sirvydas
Senior Vice President, Product Strategy and Operations

John Sirvydas

Senior Vice President, Product Strategy and Operations

John has over 25 years of development, management and consulting experience and provides results-driven experience to Augeo's strategic and enterprise technology initiatives. John has been involved with numerous startup, early stage and equity- backed technology companies. Throughout his career, he has focused in the areas of technical and business architecture development, technology diligence, technology integration, and software development processes and their application to fulfilling corporate business initiatives. John brings a pragmatic management style coupled with an entrepreneurial approach to working with executive teams and board members.  Prior to joining the Augeo team, John has held the CTO position at RewardsNOW, Inc, Clear Blue Security, LLC, Zaio Corporation, Realink Corporation and Sema4, Inc. John is responsible for Augeo's card-linked offers platform and works with his IT counterparts to continuously enhance and evolve Augeo's technology architecture. John holds a BS degree in Computer Science from the University of Massachusetts at Lowell.

Jennifer Vanselow
Vice President, Corporate Finance and Accounting

Jennifer Vanselow

Vice President, Corporate Finance and Accounting

Jennifer began with Augeo’s sister company, Embers, 18 years ago, and has been with Augeo ever since its inception in 1998. Throughout her years with both companies, Jennifer has worked in all areas of accounting, human resources and finance. Currently, Jennifer leads Augeo’s finance team, as well as manages the company’s financials and cash flows. Jennifer is an active member of the Institute of Management Accountants. She holds a BS in Accounting from Augsburg College, and is a Certified Managerial Accountant.

Danny Kristal
Vice President, Corporate Services/General Counsel

Danny Kristal

Vice President, Corporate Services/General Counsel

Danny joined Augeo in 2005 from an eight year career as a co-owner of Arkay Construction Company where the company performed commercial general contracting services, including self-performance of masonry, concrete and carpentry services. During his time at Arkay, the company grew from about $8 million to well over $20 million per year in total revenue. Danny's responsibilities include negotiating and drafting agreements for Augeo's clients and organizations, including many Fortune 100 companies. Danny also manages Augeo’s legal matters, HR team, business and health insurance programs and facility operations across all Augeo offices throughout the country. Danny enjoys snowboarding, playing hockey, going to movies and hanging with his wife and three kids.

Juliann Gilbert
Vice President, Marketing

Juliann Gilbert

Vice President, Marketing

Juli has over 13 years of experience in the loyalty and engagement industries with responsibility for marketing programs, brand management, PR/communications and corporate initiatives. Prior to Augeo, Juli developed and implemented marketing strategies for financial institution loyalty programs. Juli spends her time leading the marketing team and provides strategic direction focused on digital marketing approach, planning, execution and analysis across Augeo’s core business units. She has successfully implemented loyalty and engagement solutions across Augeo for hundreds of clients focused on creative leadership, UI/UX design, end user insights, data and measurement, and segmentation. Juli attended St. Ambrose University in Iowa, double majoring with a BA in Marketing and Management, in addition to a minor in Organizational Leadership. Juli is an avid Chicago Bears fan and loves football Sundays with her husband and four-legged beagle bulldog.

Sara Messerli
Vice President, Human Resources

Sara Messerli

Vice President, Human Resources

Sara comes to Augeo with over twelve years of diverse human resources experience in both large and small organizations with a specialization in talent management including workforce planning, recruiting, performance management, employee development and employee engagement. She also has extensive hands-on experience leading HR initiatives and policy design. Sara is the “go to” person for all HR matters at Augeo, employing an approachable and “can-do” service minded attitude across all levels of the organization. Sara earned a Bachelor’s of Arts in History from Metropolitan State and a Masters of Organizational Leadership from the University of Northwestern-St. Paul. She also holds a Society for Human Resource Management–Certified Professional (SHRM-CP) certification. Outside of work Sara enjoys running, reading, and spending time with her husband and three children.

Alicia Schimke
Vice President, Technology

Alicia Schimke

Vice President, Technology

Alicia is a technology professional with over 16 years of experience. After getting her start in application development and development support, she’s been in project management and technical leadership for the past 10 years. At MotivAction, Alicia is responsible for the Development, Architecture, Data Analyst, and Infrastructure teams and their contributions to our client’s success. Teams at MotivAction work closely together, and Alicia’s goal is to facilitate the collaboration that keeps clients raving. Alicia earned her BS in Mathematics and Communication from Gustavus Adolphus College in St. Peter MN.

Travis Boisvert
Vice President, B2B Loyalty

Travis Boisvert

Vice President, B2B Loyalty

Travis has over 13 years of experience in the engagement industry and currently leads Augeo’s B2B Loyalty business where he is responsible for account management, program design, product strategy, and business development. He and his team are inherently focused on delivering innovative loyalty solutions that address complex business challenges, driving measurable results for our clients. Prior to joining Augeo, Travis managed Northwest Airlines’ $310 million WorldPerks Visa card portfolio and led a number of high-profile promotional planning, brand marketing, and ecommerce initiatives for Best Buy, including the introduction of their Pay With Points capability. Travis graduated summa cum laude from the University of Minnesota’s Carlson School of Management, double-majoring in Marketing and Entrepreneurial Management. Born and raised in Wisconsin, he is an avid outdoorsman and sports fan and never misses a Packers game with his wife and two daughters.

Jim Cousins
Vice President, Business Development

Jim Cousins

Vice President, Business Development

Jim is a cornerstone of strategy and planning. Through research, Jim dives into brands to understand their truest nature and essence. Whether it be for care delivery, home care or B2B marketing, he brings it all to life for the team. When he’s not uncovering precise strategic insights, he’s dreaming up another one of his infamous travel adventures. He’s up-to-date on all his vaccinations, too.

MIKE SIMON
Vice President, Finance

MIKE SIMON

Vice President, Finance

Mike is responsible for the company’s financial strength and a smooth and efficient financial process for our clients. Mike came to Augeo in 2000 from Jostens, Inc. where he held Division Controller and Director of Reporting and Analysis positions. He has an Accounting degree from the Carlson School of Management and a MBA from the University of St. Thomas.

PATTY SAARI
Vice President, Client Services

PATTY SAARI

Vice President, Client Services

Patty offers 20 years of experience in enterprise engagement and loyalty marketing services and her expertise is in client strategy, product development, program design and delivery. She leads the Account Management team responsible for a growing suite of platform-supported services across Augeo’s diverse client portfolio. Patty’s roots in family business have cultivated a passion for partnership and loyalty. Prior to joining Augeo in 2018, Patty held numerous leadership roles in the performance improvement industry and partnered with her husband to start a 3D printing business.

We are pleased to also include the Figg team as part of Augeo's overall leadership.

Figg